CAC

Customer Acquisition Cost Calculator

Works out what it costs on average to win one new customer, and how that compares with their value.

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Result…

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For the period: ads, content, events, tools.

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Sales salaries, commissions, tools for the same period.

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Average gross profit from one customer over time; leave 0 to skip.

 

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How it's calculated

CAC = (marketing spend + sales spend) ÷ new customers
LTV : CAC = lifetime value ÷ CAC

CAC only means something next to what a customer is worth: if the lifetime value is not well above it, each new customer loses money. Count spend and customers over the same period, and allow for the lag between spending and winning customers.

Your numbers, step by step

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